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    画册印刷常用的专业术语!
    来源: 2019-01-10 14:07:22
    1、设计
    1, design
    设计(design)指美术指导画册设计师如何选择和配置一条广告的美术元素。设计师选择特定的美术元素并以其独特的方式对它们加以组合,以此定下设计的风格——即某个想法或形象的表现方式。 在美术指导的指导下,几位美工制作出广告概念的初步构图,然后再与文案配合,拿出自己的平面设计专长(包括摄影、排版和绘图),创作出最有效的广告或手册。
    Design (Design) refers to the art guide catalogue designer how to select and configure a advertising art elements. The designer selects specific art elements and combination of them in a unique way, this design style is an idea or image representation. In the art direction under the guidance of several artists to produce preliminary composition of advertising concept, and then copy out with his expertise in graphic design (including photography, typography and graphics), to create the most effective advertising or manual.
    2、布局图
    2, layout
    布局图(layout)指画册中一条广告所有组成部分的整体安排:图像、标题、副标题、正文、口号、印签、标志和签名。
    Layout (layout) a book "advertising arrangement of all components of the overall image, title, subtitle, text, logo and slogan, seal, signature.
    3、小样
    3, sample
    小样(thumbnail),是美工用来具体表现布局方式的大致效果图,很小(大约为3×4英寸),省略了细节,比较粗糙,是最基本的东西。直线或水波纹表示正文的位置,方框表示图形的位置。然后,中选的小样再进一步发展。
    The sample (thumbnail), is used to approximate the effect of specific performance art map layout, very small (approximately 3 x 4 inches), omit the details, rough, the most basic thing. Straight or ripples represent the body position of the box indicates that the position of the object. Then, the chosen sample further.
    4、大样
    4, sample
    在大样中,美工画出实际大小的广告,提出候选标题和副标题的最终字样,安排插图和照片,用横线表示正文。广告公司可以向客户——尤其是在乎成本的客户——提交大样,征得他们的认可。
    In detail, the artist of the actual size of advertising, made the final word candidate title and subtitle, arrangement of illustrations and photographs, said the text with a line. The advertising company to customers -- especially about the cost of customer, submit the sample to obtain their approval.
    5、末稿

    At the end of 5, draft

    济南画册设计印刷

    到末稿(comprehensive layout/comp)这一步,制作已经非常精细,几乎和成品一样。末稿一般都很详尽,有彩色照片、确定好的字体风格、大小和配合用的小图像,再加上一张光喷纸封套。现在,末稿的文案排版以及图像元素的搭配都由电脑来执行,打印出来的画册如同四色清样一般。到这一阶段,所有图像元素都应最后落实。
    To release (comprehensive layout/comp) at the end of this step, the production has very fine, almost the same and finished products. At the end of release is generally very detailed, with color photos, determining the font style, size and with a small image, plus a jet of light paper sleeve. Now, at the end of the layout and release collocation copy image elements by the computer to perform, print out the pictures as proof of four-color general. At this stage, all the image elements should be fulfilled finally.
    6、样本
    6, sample
    样本体现画册、多页材料或售点陈列被拿在手上的样子和感觉。美工借助彩色记号笔和电脑清样,用手把样本放在硬纸上,然后按尺寸进行剪裁和折叠。例如,画册的样本是逐页装订起来的,看起来同真的成品一模一样。
    Samples showing pictures, many pages of material or point of sale display is in the hands of the look and feel. Art with color mark pen and computer proofs, with his hand on the cardboard samples, then cut and folded by size. For example, the album sample is bound by page, looks really finished as like as two peas.
    7、版面组合
    7, space combination
    交给印刷厂复制的末稿,必须把字样和图形都放在准确的位置上。现在,大部分设计人员都采用电脑来完成这一部分工作,完全不需要拼版这道工序。但有些广告主仍保留着传统的版面组合方式,在一张空白版(又叫拼版pasteup)上按各自应处的位置画册上标出黑色字体和美术元素,再用一张透明纸覆盖在上面,标出颜色的色调和位置。由于印刷厂在着手复制之前要用一部大型制版照相机对拼版进行照相,设定广告的基本色调,复制件和胶片,因此,印刷厂常把拼版称为照相制版(camera-ready art)。 在设计过程的任何环节——直至油墨落到纸上之前——都有可能对广告的美术元素进行更改。当然,这样一来,费用也可以随环节的进展而成倍地增长,越往后,更改的代价就越高,甚至可能高达十倍。
    To the end of release printing copy, must put words and graphics on the exact location. Now, most of the designers are using the computer to complete this part of the work, do not need to complete this step up. But some advertisers still retains the traditional layout combination, in a blank Version (also called up pasteup) according to their position on the album should be marked on the black text and graphic elements, and a transparent paper covering the top, hue and color mark position. Due to the printing plant with a large camera on the camera to copy before the imposition, set the basic tone of advertising copy, and film, therefore, often called imposition printing photoengraving (camera-ready art). At any step in the design process until the ink onto the paper before -- are likely to change the advertising art elements. Of course, as a result, development costs can also link with the growing exponentially, the later changed price is high, even up to ten times.
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